Love Kyiv (SS 2021) press release

On the eve of the first Ukrainian stream fashion show Love Kyiv, which is held on August 30, designer Jean Gritsfeldt in collaboration with bloggers from the TikTok community ULoveHome presented a joint photo session. In the lens of photographer Irina Skiba (@ isky.jpg), millionaire TikTokers Danya Vegas, Sonya Sadovskaya, Maxim Skomorokh, Lana Timon, Anya Timoshenko, and Danya Galitsky appeared in trendy clothes made by Jean Gritsfeldt. The goal was to draw public attention to the natural world around them, to call for conscious consumption, to motivate people to be more selective and rational in choosing things.

The shooting took place in significant places of Kiyv, Jean Gritsfeldt’s hometown. The images of the four elements (water, earth, air and fire, as well as the fifth element — the human being) personify the inner freedom of people, despite the closed borders between countries and limited movement due to the pandemic.

Thus, the designer presents the Love Kyiv collection next Sunday, August 30, 2020, in a new technological format in compliance with the quarantine rules. And, as always, in an unexpected location. Love Kyiv fashion show is going to be live-streamed on designer's Youtube channel: JeanOboJean.

“Adaptability is a new reality. We can be deliberately imprisoned, but with the help of high technologies we continue to develop and create. Let's go through this difficult period together, expressing love to the people and the city that give us warmth. Support us! " — says Jean Gritsfeldt.